How To Pitch Your Own Ad Campaign or Idea

How To Pitch Your Own Ad Campaign or IdeaHow To Pitch Your Own Ad Campaign or IdeaSo, youve had a flash of brilliance. Youve come up with an incredible idea for an advertising campaign. This is the one thats never been done before, and youre the only one that can see it through. But, what do you do to make it a reality? Here are the five steps you need to take to find success. Avoid Agencies and Their Clients Like The Plague While it seems like low-hanging fruit, it will be a fools errand to try and sell your idea into the agency of record for the client you have in mind. An agency is going to be dead set on creating their own ad campaigns, and are usually pretty closed-minded to any ideas coming from outside of the agency. However, even if they do listen to it, and love it, the chances of you getting any kind of credit for it are slim-to-none. You may be given a nominal fee, but mora than likely you willsimply be brushed to the side. You may think that you can strip out the mid dleman and go straight to the client. Sadly, that isnt going to work either. Companies with ad agencies on retainer are not going to give you a second look. They have paid a lot of money to have experts on hand to develop killer ideas. The ad agency is responsible for developing ideas and bringing you in will be a headache. This may seem like your options are now out the window, but there are ways to pitch an idea. You just need to get creative about how you do it. Get Smart About Who You Pitch To Big companies- and most of the smaller ones- are not closed minded. You just have to find the ones that are open to accepting new ideas from external sources. There are even companies that have held contests for consumers to create and submit their ads. Doritos is the big name in this field. Their Crash The Superbowl campaign has been running for years, and it completely skips agency involvement. Doritos puts out the challengemake us a great Superbowl spotand then lets consumers run wi ld with it. Another success story is Franois Vogels. He created a homemade HP commercial holding white picture frames up to his face using the song Picture Book by The Kinks. He pitched his commercial to ad agency Goodby, Silverstein Partners. They liked his homemade spec version so much, they signed him on as director and star in the You HP ad campaign. Vogel became so recognizable to consumers that he even reappeared in the campaign with a similar commercial set to Out of the Picture by The Robins. Do It Yourself...And Put It Out There With more people editing video on their computers, many people are creating their own commercials from the comfort of their home. The technology is readily available, and cheap.Most are created for fun, some are even spoofs of other commercials. But a lot of these are getting big amounts of publicity as theyre picked up by advertising blogs and spread across the net. California school teacher George Masters experienced that firsthand. He creat ed a 60-second animated iPod commercial featuring the song Tiny Machine by the Darling Buds. He posted his ad on his Web site without any buzz and before he knew it, the commercial had spread across the Internet and had been watched about 50,000 times. Quality and creativity made his commercial stand out and marketers noticed. They even commented on how professional this school teachers homemade ad was.Masters didnt quit his day job and head off to pursue a career in advertising, though. But he did get noticed. Be Persistent. It Pays Off. To pursue your own idea and getting it out there, do your research. It would even help to create a concept ad for the company you plan on pitching to. Show them youre serious and can deliver. It doesnt have to be anything fancy at this point. Vogels HP ad featured test shots submitted to the ad agency to demonstrate his concept. This is just a preliminary introduction of your idea and what you can do for them. Every company has a absatzwirtscha ft department even if they have an outside ad agency. So contacting the company president isnt going to help but contacting the marketing department instead can be the best approach. These are the guys and gals that can help get the ball rolling for you. Keep in mind, though, you may get a chilly reception because many people simply arent going to be receptive to what they consider an outsider pitching an idea. Just be ready to have the door slammed in your face many times and prepare to be persistent. You may get lucky. If All Else Fails...Find Another Way to Grab the Spotlight At the How Design Conference 2017, there was an exceptional session hosted by Jeff Greenspan entitled Make Whats Important To You Important To Others. Jeff was BuzzFeeds first CCO, and his professional work has been recognized by The One Show, Cannes, CA, the Webbys, the Clios, and more. But, it is his side project work that really grabbed the spotlight for him. And in turn, these labor of loves were rec ognized and led to other work. One of the biggest was the Edward Snowden stunt, which involved created a huge bust of Snowden and placing it on a statue in Brooklyn, New York. The stunt garnered attention from all around the world, and also the attention of the FBI and other authorities. After some plea bargaining, Jeff and his partner were let off very lightly. But the ripple effect created a great deal of interest in the work he does with Andrew Tider. Now, theyre in demand. And theyre also doing professional talks to inspire people. As Jeff said often, doing what you love can lead to success in other ways. And those big ideas you had, the ones no-one wanted to touch with a cattle prod, could suddenly become gold dust. In short, dont let rejection get the better of you. You are going to spend a lot of time ramming your head against a brick wall, only to run into an iron wall later on. Eventually, with determination and enthusiasm, youll break through. Once you quit, you waste all the sweat equity you put into your big idea, and thats a huge waste of talent and time.

The Definition of a Professional Portfolio

The Definition of a Professional PortfolioThe Definition of a Professional PortfolioA professional portfolio provides potential employers with a complete picture of a job candidates abilities. A professional portfolio should include your experience, accomplishments, skills, education, interests, and professional goals and objectives. Portfolios are different from resumes or titel letters and provide information that might be just what you need to edge out the competition. Portfolios Are Proof of Your Abilities A resume and cover letter are standard requirements for most job applications, but a professional portfolio can boost your visibility because they are more comprehensive. Candidates often bring their portfolios to their first interview to give employers an in-depth tangible summary of their best accomplishments. Portfolios for Certain Careers Some careers lend themselves to the use of portfolios - interior design teaching, or writing. For other careers, a portfolio may seem less apt - nursing, for example - but it is possible to build a portfolio whatever you do. Educators can showcase lesson plans or class projects that had a specific goal, interior designers can show their talents using before and after visuals of their projects, and a nurse could document a patient initiative that they may have spearheaded. If you think a portfolio would be of benefit to your job search, build one because it will show your unique skills and differentiate you from your competition. Portfolios are not necessarily physical documents. Many are digital and contain images and files which makes it easy to forward them to potential employers or to add them as a link to a cover letter or resume. Make an Impression Taking the time to develop a high-quality portfolio can be the deciding factor that puts you ahead of the pack. Although creating a portfolio will take some creativity and time, once it has been developed it only takes minimal effort to keep it current and up to date. As you would do with your cover letter and resume, when you apply for a job and take along your portfolio to an interview, include only the work that is relevant to the job to which you are applying. How to Use Your Portfolio The best way to use your portfolio is to present it during your interview to support your claim as a leading candidate for the position. Know your portfolio well so that you can make reference to certain parts that substantiate what you are saying in response to interview questions. For example, if you are interviewing for a job as a teacher, you might have to describe a lesson plan in your portfolio that speaks to a scenario that the interviewers introduce. Explain the relevance of the lesson plan or the portfolio example. It is best not to hand the interviewer your portfolio at the beginning of an interview unless it is requested because there is no guarantee the interviewers will look at it. Also, be careful not to overuse your portfolio. Re fer it to it no more than three to five times during the interview otherwise, you risk sounding repetitive, and the effect of the portfolio will be to detract from your professionalism rather than enhance your presentation. Your portfolio is a way to document your professional journey. It is a collection of your accomplishments that can be updated over time and always ready when you need it. Its worth building a portfolio so that employers can see how your expertise has broadened.

How to Motivate Your Lazy Co-workers - The Muse

How to Motivate Your Lazy Co-workers - The MuseHow to Motivate Your Lazy Co-workers I remember how excited I was for my first job. I was 16 and a sales associate at American Eagle Outfitters- I couldnt wait to learn about denim colors and how to use the fancy-looking cash register.Several weeks in, I found myself more and more frustrated with my team. I grew up being told that, Even if you have leidhing to do, theres always something you can do. So, I kept busy helping customers, folding shirts, organizing the back counter, and restocking dwindling piles of jeans. Apparently no one else got the memo, because while I bustled around fixing things here and there, my co-workers leaned against the counter and chatted, openly tried on the new clothes in stock, or went on long coffee breaks.To put it lightly, it annoyed me. Its never a good feeling when youre putting in your all at a job and the people around you are barely showing up. While I spent (too much) time being angry with my colle agues, Ive learned a lot since. Mainly, that its more productive to get your co-workers on the saatkorn page than to complain about them. But, how do you do that when youre not the boss? Try these tactics to motivate your co-workers to stay active and engaged.1. Recognize What Motivates ThemIn a great talk on motivation, author and New York Times bestseller Gretchen Rubin speaks about four types of people and how they respond to rules. The Upholder is someone who follows both outer (imposed on you) and inner (personal goals) rules and is motivated by fulfillment. This person wakes up thinking, What is on the schedule or to-do list today?The Questioner is someone who will follow the rules if they make sense, and are thus motivated by sound reasoning. This person wakes up thinking, What needs to get done today?The Rebel is someone who resists all rules, and is instead motivated by present desires. This person wakes up thinking, What do I want to do today?The Obliger is someone who fol lows external rules but struggles with his or her own internal rules, and therefore is motivated by external accountability. This person wakes up thinking, Whats expected of me today?Even before you approach your co-worker, be aware of what kind of person he or she is. Is she inspired by achieving something, or more concerned about letting someone down? Does he question everything or hate to follow the rules? These qualities really do affect how you can begin to communicate. So, if your co-worker tends to not respond to an authoritative approach (a Rebel), it might be smarter to present a challenge rather than a command Jill isnt sure we can get the presentation done by this afternoon. What do you think? Or, if shes a Questioner, maybe she needs a reason for why she should contribute Hey, any chance you could write that recap email to the sales team? Im worried its coming off too harsh and youre better at expressing these things than I am. Really, it might be as simple as how you ph rase a request that makes all the difference in whether or not a person actually listens.2. Ask for Help- or Ask to HelpIf youre not the boss, then you probably dont want to blatantly tell a colleague to get to work. It probably wont be effective, and it probably wont earn you too many friends in the office. So, instead, you should bring him in rather than call him out. What does that mean? Just as I couldve easily asked one of my co-workers to help me restock the shelves at AE, you can ask your colleagues to split a project with you, give you advice on a press release youre writing, or organize some files alongside you.On the other hand, when someone doesnt seem to be doing anything at all, its often times productive to offer to help him. Theres always a chance the reason hes slacking is really because hes stuck on an idea, or maybe confused about an assignment, or overwhelmed to the point of giving up. Simply saying, Hey, I noticed youve been staring at your computer all day- Im f ree for a bit, anything I can help you out with? could be all he needs to get back on track or to open up. Or, best-case scenario, he might just say back, No, sorry, just got distracted. Thanks and refocus on his own.3. Be Direct as to How This Affects YouBut, when this becomes a common occurrence and starts to take away from your work, you have the right to politely bring it up to her that her lack of effort is affecting your own progress. (Note Make sure youre speaking on your own behalf, and not your managers or companys.)Im a big fan of I statements, such as Im really swamped with this assignment Ted gave us this week, do you know when youll have time to start on it? or Im worried we wont get this proposal out in time if we both dont work on it today. This underutilized communication strategy always makes your comments feel less confrontational and more I need you, how can we fix this together?Assuming your co-worker isnt purposefuly being lazy as a way to make you look bad, thi s direct approach often does the trick. Even if he no longer cares about the work, odds are high he doesnt want anyone (including you) to be upset with him. Youre not the work police, but youre also not responsible for doing other peoples jobs for them. So, speak up when necessary. Just make sure youre speaking up in a way thatll get people to listen.

6 Simple Ways to Maximize Your Job Search Productivity

6 Simple Ways to Maximize Your Job Search Productivity6 Simple Ways to Maximize Your Job Search ProductivityBy now, you probably know that searching for a job takes a lot of time. But, it also takes a lot of focus. After a couple of hours of job searching - of clicking through to the very last page of job listings of writing and re-writing cover letter after cover letter - youll likely to be tempted to switch gears and check your Facebook, read the news or scroll Instagram. But those minutes of wasted time add up, and after a couple of weeks, they can seriously cut into your job search productivity. Fortunately, searching for your dream job doesnt have to be a painful experience. With the right planning, you can maximize your efforts and get the fruchtwein out of the time you set aside for job searching. Heres how. 6 Simple Ways to Maximize Your Job Search Productivity 1. Create a job search plan. Dont just job search whenever, wherever. Analyze your weekly schedule and find wind ows of time for job searching, then block out that time and stick to your schedule. If youre super busy, know that you may need to be creative about finding time to look for a job. Perhaps you can sneak in an hour before breakfast, after dinner or on the weekends. It can also be helpful to break down the job search process into different categories for example, maybe on Monday you look for jobs for two hours on Wednesday, you draft and review your materials and submit your applications and you use Fridays for follow-ups. 2. Make your dedicated job search time truly dedicated. Once youve found that window of time, dont let everyday distractions dig into it. If possible, hole up at the library or at a cafe - someplace where two hours can truly be two hours, not two hours minus 30 minutes walking the dog or 15 minutes making your kids lunch. Its especially important to work in an environment where you can focus, so you can avoid making silly mistakes (like typos in your resume, submitt ing a cover letter you wrote for a different position, or misreading the application requirements) if youre distracted. 3. Try a distraction-blocking app. If social media (or self-discipline) is the culprit, try a distraction-blocking app (ColdTurkey is one option) through which youll be able to block time-sucking sites like Facebook, Buzzfeed, Pinterest, and so on. That way, youre guaranteed to get the fruchtwein out of the time you set aside to apply for jobs. Hint keeping your phone tucked away (or on airplane mode) and turning off the TV is very helpful, too. 4. Take advantage of time tracking. When you have a clock ticking, youre more likely to focus and get straight to the task at hand. Additionally, managing your time can also prevent you from burning out and feeling exhausted. Try the Pomodoro technique, in which you set aside 25-minute sprints followed by a 5-minute break to get a cup of coffee, stretch, or listen to a song. The Tomato Timer) is an online timer which utiliz es the Pomodoro technique. You can use it for free on their website. 5.Develop (and organize) strategic job search materials. Scrambling to write new cover letters or tweak your resume for every job you apply to is a huge time waste, and also leaves a lot of room for error. However, its important to personalize and customize your application materials for each job you apply to. You can easily accomplish this by creating a core cover letter that can be quickly edited for the position youre applying to. If youre applying for a few different types of jobs, write a cover letter for each type, and create different versions of your resume to go along with them. Then, youll have them on hand when youre ready to apply, and all you should need to do is change a couple of specifics. Store these in organized folders (either on your computer or on a platform like Google Drive or Dropbox) and use clear naming conventions so you dont gemisch anything up. 6. Keep track of what you do. Though it mi ght seem like a waste of time, keeping track of which jobs youve applied to, or considered applying to, will help you out in the long run. By having a spreadsheet or even a simple list that you keep handy, or somewhere on your computer, you can avoid applying for the same job twice, or reading the same job description over and over again. You will also have some sort of record that you can use as a metric to determine your level of success (meaning, how many responses or interview invitations you receive) with different types of jobs or companies.

Whispered Entry Level Administrative Assistant Resume Secrets

Whispered Entry Level Administrative Assistant Resume Secrets If you presently have experience working as an administrative professional, you already know that you want in order to adapt. If you dont have experience in the necessary programs, have a crash program. One of the simplest strategies to make certain youre highlighting the skills required by the business youre applying for is to have a look at the work description itself. Has up-to-date abilities and the capacity to learn new abilities and procedures effortlessly. Hiring managers see the exact phrases and sentences again and again. You dont need to pay attention to your job duties, but on the quantifications that youve got to reveal your accomplishments. How to describe administrative experience to receive any job you desire. Needless to say, each job will call for various abilities and experiences, so make certain you read the job description with care and concentrate on the skills listed by the employer. Your re sume should musiknote your unique work experience in managing scheduling difficulties, preparing travel arrangements, and preparing reports. You will be searching for a job which needs you, but in addition a position you will delight in working at each day. The secret to successfully landing a job which you love is to produce a resume that can help you stick out from the crowd. The secret to successfully landing a job that you love is to produce a compelling resume that can help you stick out from the crowd. Try to remember your additional skill or experience ought to be an aspect that theyre looking for but in a different form. There arent any minimal years of experience for a person to be promoted from a junior part to a senior one. Cover letter strategies for legal assistant locating jobs as a legal assistant that are suitable for any skill level can be a little bit of a challenge, just as finding a work any place in the united states in the present economy can be challengin g. Employed as an administrative assistant will be able to help you make a sufficient amount of money and is thought of as a strong career path for everyone with a passion of working with numerous files and secretarial work. When you have a look at work ad, read the work description and pull out a few of the keywords. Dont forget to land the job, you will also must compose a deckblatt letter. A stunning Administrative assistant resume summary is an ideal beginning to the interview session. On the flip side, if youve limited or not work experience, keep your resume as much as a page. Fill the info in Administrative assistant resume skills sample document since it isnt difficult to understand and covers all facets of the skilled and individual data. In other instances, an undergraduate or postsecondary program is mandatory as a way to find work. Make certain that you possess all the essential qualifications of an administrative assistant. Dont neglect to have a look at the s ubsequent Administrative Assistant resume sample for more information about how to make yours perfect An outstanding Administrative Assistant resume, including this example, will incorporate a variety of impressive administrative skills your employer is searching for in a candidate. Representative with a tall school. Administrative Assistants ought to be able to manage several projects at once and ought to be adept in commonly used sekretariat equipment and software. Administrative skills are required for a number of jobs, that range from office assistants to secretaries to office managers. Specialization If you would like to develop into a particular kind of secretary, you will need to take extra courses and earn a more specialized level. Administrative assistant must collect plenty of details regarding a company infrastructure. He should have a minimum Idea on what softwares are used in a company to handle day-to-day task. An administrative assistant is comparable to a perso nal assistant. Since he is the face of the office you will want your initial contact to make a great first impression. What is Actually Going on with Entry Level Administrative Assistant Resume An Administrative assistant role is quite essential for organizations to guarantee all administrative work is performed professionally and efficiently. For instance, HR Assistance if youre targeting an HR Assistant position. The Career Objective is intended to provide the hiring manager a reason to carry on reading your resume. Organization Administrative jobs of all types need strong organizational skills.

Who Else Wants to Learn About Resume Services Atlanta?

Who Else Wants to Learn About Resume Services Atlanta? Straight resumes make the most out of it. Youre uncertain how to explain your work history. Besides public speaking, a work interview is the largest fear of most Americans, but it doesnt need to be. A work interview does not need to be a nervous, frightening experience. Resume Services Atlanta - the Conspiracy In an attempt to find the most affordable resume tafelgeschirr on the industry, remember that more affordable and rushed resume services might cut corners so as to curtail costs. Thus its always best to try their service for obtaining a very good response. If you locate a service which is quite affordable, then their work will be dependent on standard templates. Ensure you select the proper professional resume writing service based on your demands and expectations. Gather as much information as possible regarding the organization youre interested in working for. There are quite a few companies that carry the wo rk to earn a good resume. When it has to do with finding the best resume service, no stone ought to be left unturned. There are lots of services that will supply you with great resumes that you are able to get. The Appeal of Resume Services Atlanta Not only resume writers, but the client also know very well that readers have zero opportunity to start looking into the resume in detail, they simply wish to be familiar with crucial aspects of candidates that are related to the demands of vacancy. A specialist writer with several years of experience provides expertise to come up with interview-winning resume packages. A recent college graduate wants a representative document to get ready for the work search also. Not just that, theres a reference verification service available which will help you learn whether your old references may still be used. Life After Resume Services Atlanta After the business calls you in, your confidence level will be higher and youll improve your pro bability of getting hired. To ask an expert to write your resume for you is something that is extremely normal nowadays. Before start its essential to create your resume, narrow down the quantity of desired positions and earn a list. Obviously, simply because you opt not to use a resume writing service at the start of your job hunt, doesnt mean that you cant enlist their help later on. The Importance of Resume Services Atlanta Executive Resumes Atlanta earned its spot on the list because of their steady stream of decent output. Robins Resumes can assist you Robins Resumes can help clients in just about all career choices and if theyre not a specialist in your field they can refer you to a writer that specializes in precisely what you require.